Jakarta, 28 Juli 2016
SHORT STORY
Indonesian Ministry of Youth and Sports had announce the mascot and logo for Asian Games 2018.
It is called Bhin Bhin (a cendrawasih), Ika (a rhino), and Atung (a deer). Each one of them symbolize different ability.
Just for your information, this are not the first choice for the event. The first mascot and logo design has been publish months before but it gain critics on public.
it called Drawa
Asian Games 2018 Logo
Public is not satisfied with the design. Its old fashioned and below standard for this international multi event.
So the ministry try to rebuild, they making a contest to design the mascot and the logo. Everybody are free to participate even from individual or from company.
After that there are 11 company that qualified to bring their presentation.
From 11 company, there are only 3 contestants which their design and presentation qualified to be the final choice.
And it became to Feat Studio who win the audition.
Lets see the new mascot design
1. BHIN BHIN
Bhin Bhin is the symbol of perspicacity, outsmarted the enemy
2. IKA
If Bhin Bhin is the brain, then Ika is the brawl.
3. ATUNG
Atung is the symbol of agility.
The three of their name is a pun for Indonesian Slogan "Bhineka Tunggal Ika" which mean Uniformity Through Diversity.
this is the new logo for Asian Games 2018
Its look like the designer love to play with flat design. It has simplicity and nice colors that put in with perfect composition.
so fresh and full of spirit :D
What Do you think? Is it okay? or its should be better?
tell me what you think..
:)